YITS focus for Paradhis plus record label

AVM launch and

SXSW - Mon 13th Jan @ 9am

Fluxus Film - Weds 15th Jan @ Midnight

A modular approach to wider improvisations

AVM x YITS present the Unfound Sound Project

You bring the tech to well we bring the well to the tech

How / why does this work -

Like a supergroup that can be expanded or shrunk

Or a unique project that can have project specific or thematic content development eg. Kieren mentioned Pakistani artists support, there could be coded function form poetry. There are then grants, funds, prizes etc that we can go after.

Are we are a lose fit collective or an AVM x YITS led scheme. I think the latter for direction and output coordination.

Is this fixed and firm - I believe this should be open and fun and on the cards until it stops being. Primarily set up to combine 2 bodies of work as a new exciting performance platform / art movement while we’re both launchy phase. It could be a year or 2 or it could be something we end up loving and nurturing. It could be an add on or it could be its own entity. Just don’t know.

What does it involve - COMMUNITY

Shared skills. Shared inspiration. Knowledge and Energy (check out Assemble architecture practice) straight in at Frieze Art Prize.

How does this play out

creative development (kinda doing this already) / workshops at YITs and external studios. 1 per week minimum
Socials content. Creation of regular calendar of events and content drops for social media with strategic links. Needs to be effective- seek advice / set agenda and burst on the scene. USP is the naughty uncle that the kids love and everything learned from this can be fed into Paradhis Records and AVM socials + artists handles get regular links, so the feedback is well routed to optimise reach for all.
A wider avenue for content mining. Ie a Dave individual gig or a Cummings moon edit or an Alex abstract metronome piece are all shouted - ie content that YITS and AVM may struggle with relevance. Becomes on brand
We start to invite in more established artists for pop ups and grow
Exposure and processing of grants and performance funds = ££ to help us grow our businesses
Artists get the kick back
All the above feeds back into AVM interest and YITS bums on mats (Guy at SXSW, have you heard about that crazy place in East Londom with the feedback booth!! Let’s go) and record label interest

EXPANDED REACH TO WIDER AUDIENCE

Benefits to all